Susie and Katy’s journey began during the COVID pandemic where they bonded over their shared passions — event planning, fine wine, and their adorable daughters — where their friendship quickly evolved.
Synergy & Kin Collective was inevitable. As two fiercely driven women with an exceptional eye for detail and an unwavering love for events, Susie and Katy knew they could create something special. Beyond their expertise, they are the biggest cheerleaders for aspiring event professionals, dedicated to helping others succeed in this fast-paced industry.
Why Synergy & Kin Collective?
The name itself is a reflection of their journey as both friends and business partners.
"Synergy" represents the power of collaboration, proving that working together creates a greater impact than working alone.
"Kin" symbolises connection, family, and community — values at the heart of everything they do.
Together, they bring an unmatched combination of expertise, passion, and support, redefining what it means to create extraordinary events and empowering the next generation of event professionals.
Susie is the co-founder of Synergy & Kin Collective and is a highly respected corporate event strategist and business mentor. Specialising in high-end event planning and team training for businesses looking to elevate their event success. With a proven track record in delivering strategic, results-driven corporate events, she has spent years refining her methodology to help organisations create impactful experiences that drive business growth.
With extensive experience in marketing and event management, Susie has worked with leading businesses, including top performing Practices within St. James’s Place Wealth Management, where she successfully implemented her proven event planning process over 200 times. Her expertise lies not only in event execution but also in mentoring teams, helping businesses integrate event strategies that strengthen client relationships and enhance brand reputation.
Susie offers a range of tailored services, including:
- Executive Event Consulting – Designing customised event strategies for businesses.
- Team Training & Mentorship – Coaching internal teams on efficient event execution.
- High-Impact Event Planning – Delivering bespoke corporate events that impress, engage, and convert.
Her mission is simple: to empower businesses with the tools, strategies, and confidence to create corporate events that deliver lasting impact. Whether through one-on-one coaching, corporate training, or strategic event planning, Susie is committed to helping organisations leverage the power of events to drive real business results.
Katy is the co-founder of Synergy & Kin Collective, an award-winning Event Planner known for creating seamless, memorable experiences for both private and corporate clients.
With over a decade of experience in the events industry, Katy specialises in planning everything from wedding celebrations and private functions to business exhibitions, award ceremonies and product launches. Her ability to combine creativity with meticulous organisation makes her a trusted name across the Midlands and beyond.
Katy has built a strong reputation among SME clients for her professionalism, calm approach, and attention to detail. As a reflection of her drive and the impact she’s made in the industry she was named:
- Winner - Theo Paphitis SBS Award Winner 2025
- Finalist - FSB Midlands Start-Up Awards 2022
- Finalist - Woman Who Achieves Awards 2021 & 2022
Highly regarded for her warm personality, Katy has clear communication, and ability to think on her feet, especially when managing live events. Whether she’s behind the scenes coordinating logistics or front-of-house welcoming guests and acting as host, Katy ensures every event feels effortless for her clients and unforgettable for their guests.